WE UNDERSTAND YOUR CUSTOMER BASE AS WE'RE AS DIVERSE AS THEY ARE.
FINALLY, A FULL SERVICE MARKETING AGENCY THAT TRULY UNDERSTANDS CULTURAL DIFFERENCES.
WHAT WE DO
Social Media Strategy
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5Ps - Purpose, Product, People, Platform, and Process
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Effectively implement user-generated content (UGC)
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Decide if influencer marketing is the right fit for your company at that time
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Align email marketing, website, and social media efforts
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Improve brand voice
Copywriting
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5Ps - Purpose, Product, People, Platform, and Process
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Effectively implement user-generated content (UGC)
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Decide if influencer marketing is the right fit for your company at that time
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Align email marketing, website, and social media efforts
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Improve brand voice
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Engage content that is clear, clever, and conversational
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Craft balanced content (educational, entertaining, behind the scenes, promotional, and inspirational)
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Generate effective intros that engage with viewers within the first 3 seconds
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Integrate HIC structure to all posts (hook, insight, CTA)
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Use captions as call-to-action
Video Production & Editing
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Produce and film professional video for TV and internet with our complete production crew
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Edit and animate video for TV and internet with our in-house editors and animators
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Understand the creative story telling process for helping clients obtain leads and win sales from our productions
Google SEO & Paid Ads
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Strategize content to redirect traffic to website
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Balance all keywords including negative keywords in the website
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Gear social media posts to improve website's ranking factor
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Improve online visibility and organic traffic
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Increase brand recognition through paid ads
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Design local digital advertising
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Social media ads vs. Google ads - make the best recommendations
Website Design & Management
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Promote services in the digital space
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Establish credibility and social proof
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Website and social media integration
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Optimize website to improve discoverability
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Integrate website with social media, email marketing, and Google SEO
Employee Recruitment
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Tailored job ads visible to the ideal candidate profile on a variety of web platforms
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Integrated job ads with overall recruitment strategy
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Proprietary ideal candidate lists to implement into job ad creation
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SEO optimized job ads
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Job ad integration with existing website with additional web page creation if necessary
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Initial screenings of candidates
Social Listening
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Analyze brand mentions
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Learn what customers want
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Understand customers' sentiment towards the company
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Deliver frequent recommendations to improve content and engagement, as well as satisfying customers' needs
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Adapt the best social media marketing tool
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Utilize listening tools for lead generation
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Properly manage a PR crisis
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Identify brand advocates
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Formulate regular competitive intelligence reports
Community Management
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Find new users and answer questions
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Monitor and moderate conversations
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Engage with users
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Ensure that members feel that they belong to the community
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Find new followers through community hashtags
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Convert new followers into sales leads
Analytics
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Improve engagement rate
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Make sense of the analytics reports to understand the audience
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Implement the right buyer's journey based on historical data
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Strategize the best paid campaigns to secure a better ROI
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Create better content based on viewers' preferences
COMPANIES OUR WORK HAS BENEFITED
CLIENT TESTIMONIALS
"The increase in sales and brand trust we experienced in Latin America is a testament to the impactful work done by Genepsis Media. Their understanding of the market dynamics and customer preferences was invaluable."
Miguel H
IBM
"Addressing negative feedback is never easy, but Genepsis Media handled it masterfully. Their strategic changes based on customer insights significantly improved our product perception in the market."
Darlene C
Johnson & Johnson
"Retaining clients in the competitive health market is challenging, but Genepsis Media made it look easy. Their rapid response and strategic management helped us maintain Novartis’ reputation as a trusted healthcare brand."
Darshella R
Novartis
"Genepsis Media transformed our social media strategy. Thanks to their innovative approach and focus on storytelling, we've seen a significant increase in website traffic and student engagement."
Mary Beth D
College of Westchester
HOW IT WORKS
Genepsis Media offers you a strategic marketing plan for your product of service, following five simple steps.
We call our process the 5P's for a successful social media campaign:
1
PURPOSE
2
PRODUCT
3
PEOPLE
4
PLATFORM
5
PROCESS
OUR TEAM
CEO/Founder
Roman Sierra
​Roman Sierra is the Genepsis Media's fearless CEO. A longtime Bloomberg TV alum, he produced several newscasts, promos, and demos tailored for different markets in the U.S., Europe, and Latin America. This helped Roman in the art of attracting and engaging with audiences. These days, Roman takes his talents to lead full scale marketing initiatives for Fortune 500 companies helping them achieve their marketing objectives across multiple markets and countries. As well as being a university professor, Roman loves a hands-on approach with each of the company's clients guiding them down a path to success.
President
Micah Vinson
As President of Genepsis Media, Micah Vinson is the hammer to the nail leading a variety of facets of the company such as Operations, Business Development, Client Relations, Human Resources, Recruiting, Training, and Finance. With an uncanny attention to detail, he guides the Genepsis team on a path of excellence for each client. In his tenure as President, Genepsis Media has grown exponentially both in clients and in staff. Speaking three languages and having a broad entrepreneurial background, Micah has helped position Genepsis Media as a leader among marketing agencies.